รบกวนช่วยแปลประโยค หรือสรุปย่อๆ ให้พอเข้าใจก็ได้นะค่ะ ^__^
While Southwest was going through its traumatic beginnings , King and Kelleher realized they needed someone to run the company. King hired Lamar Muse, an executive who had airline experience, as CEO. Muse raised funding to keep the airline going and hired an experienced management team as company officers. He was able to purchase three brand new Boeing 737s at bargain-basement prices because Boeing had overproduced in a period when airlines were in a slump. Muse led the airline in its climb to profitability ; but, in a dispute with the board, he was ousted in 1978. With Muse out, Kelleher moved into the top position, and he ran the airline until June 19,2001. On that date, Mr.Kelleher was succeeded as CEO by Southwest’s vice president and general counsel, James F. Parker, 54. Colleen C. Barrett, 56 , who started her collaboration with Mr.Kelleher 34 year earlier as his legal secretary, would be president and chief operating officer. Mr.Kelleher is slated to remain as chairman for 3 year. Exhibit 3 shows the organizational chart of the company.
Mr. Parker has been the airline’s top labor negotiator, making him well known to the company’s employees, and, according to Mr.Kelleher, he has a say in every important decision for a “ long, long time ” Ms. Barrett, the unsung hero of Southwest, has been the keeper and crusader of Southwest’s culture, and she has successfully indocnate thousands of new workers into Southwest’s ways. Parker’s plan as CEO is to stay the blueprint—keep Southwest the low-cost, low-fare, no-frills airline it has always en. “there will be no change in our core philosophy and our basic business model,” he say. It’s a model he helped shape as general counsel for fifteen years.